el futuro de la análitica aumentada

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market analytics parte 7

análisis de compromiso con el cliente

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¿Qué es?

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Clientes totalmente comprometidos

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Clientes desconectados

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¿por qué es importante?

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¡Gracias por leernos!

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el futuro de la análitica aumentada

market analytics parte 7

análisis de compromiso con el cliente

En esta guía abarcaremos qué es y por qué es importante el análisis de compromiso con el cliente

¿Qué es?

análisis de marca

Es el proceso de evaluar qué tan bien (o no) involucra a sus clientes con sus productos, servicios o marca

el compromiso se clasifica en 4 niveles:

Clientes totalmente comprometidos

Aquellos que están emocionalmente apegados y leales. Estos son los clientes más valiosos.

Clientes comprometidos

Aquellos que están comenzando a sentir la agitación del compromiso emocional. Estos clientes están maduros para el desarrollo y podrían ser empujados con facilidad a participar por completo.

Clientes desconectados

Aquellos que son emocional y racionalmente neutrales. Estos clientes también están maduros para el desarrollo

Clientes activamente desconectados

Aquellos que están emocionalmente desapegados y activamente antagónicos.

¿por qué es importante?

El compromiso del cliente es la clave para mantener a los clientes, no necesariamente la satisfacción, por lo que medir el compromiso realmente importa

El análisis de compromiso del cliente puede ayudarlo a determinar cuántos de cada uno tiene, qué hacer al respecto y qué debe hacer en el futuro para garantizar clientes más comprometidos y clientes menos desconectados.

¡Gracias por leernos!

Nos vemos en la siguiente guía

Cónoce más aQuí