el futuro de la análitica aumentada

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Customer analytics parte 3

En esta guía abarcaremos cuándo y cómo se usa el análisis de segmentación de clientes

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¿cuándo lo uso?

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¿CÓMO LO USO?

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Los grupos que se identifiquen deben ser lo suficientemente diferentes en las variables que se pueden medir ahora y en el futuro.

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La comercialización a segmentos pequeños no será viable.

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Es importante saber si podemos acceder a la información del segmento.

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Si es probable que ese segmento desaparezca mañana, entonces no es tan útil a largo plazo.

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El tiempo dirá según los resultados si es un segmento valioso. Si un segmento resulta no ser rentable, puede dejar de comercializar ese segmento.

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Se puede identificar un segmento prometedor, pero si ese no encaja con la marca o estrategia, probablemente sea mejor centrar su atención en otro segmento.

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¡Gracias por leernos!

[{"selector":"#anim-2a5143b8-76b6-4696-a8bb-d4ebae7ed8a0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] ¡espérala muy pronto! Plus

el futuro de la análitica aumentada

Customer analytics parte 3

En esta guía abarcaremos cuándo y cómo se usa el análisis de segmentación de clientes

análisis de segmentación de clientes

¿cuándo lo uso?

¿CÓMO LO USO?

Podemos usar herramientas de minería de datos para procesar los registros. Cuando se encuentren patrones u hayamos identificado nuevos segmentos potenciales para comercializar debemos realizarnos estas 6 preguntas

Los grupos que se identifiquen deben ser lo suficientemente diferentes en las variables que se pueden medir ahora y en el futuro.

¿Los segmentos son distintos e identificables?

La comercialización a segmentos pequeños no será viable.

¿Los segmentos que identifica son considerables?

Es importante saber si podemos acceder a la información del segmento.

¿Son accesibles los segmentos?

Si es probable que ese segmento desaparezca mañana, entonces no es tan útil a largo plazo.

¿Son estables los segmentos?

El tiempo dirá según los resultados si es un segmento valioso. Si un segmento resulta no ser rentable, puede dejar de comercializar ese segmento.

¿Los segmentos son rentables o valiosos?

Se puede identificar un segmento prometedor, pero si ese no encaja con la marca o estrategia, probablemente sea mejor centrar su atención en otro segmento.

¿Son relevantes los segmentos?

¡Gracias por leernos!

Nos vemos en la siguiente guía

Cónoce más aQuí