el futuro de la análitica aumentada

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Customer analytics parte 3

análisis de segmentación de clientes

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This summer’s must-see blockbusters

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El objetivo del análisis de segmentación de clientes es:

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¿por qué es importante?

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¡Gracias por leernos!

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el futuro de la análitica aumentada

Customer analytics parte 3

análisis de segmentación de clientes

En esta guía abarcaremos qué es y por qué es importante el análisis de segmentación de clientes

This summer’s must-see blockbusters

¿Qué es?

análisis de segmentación de clientes

Es el proceso de encontrar subgrupos o segmentos dentro del mercado genera. Se utiliza para dividir a los clientes en grupos más pequeños y específicos, según características comunes como la edad, el género, la ubicación geográfica, los intereses, el comportamiento de compra, entre otros.

El objetivo del análisis de segmentación de clientes es:

objetivo

Comprender mejor a los clientes y personalizar el enfoque para maximizar las ventas

Ver quiénes son los segmentos de clientes menos valiosos y no desperdiciar recursos.

Encontrar los segmentos de clientes más rentables

¿por qué es importante?

Este análisis puede evitar ese desperdicio y ayudarlo a satisfacer mejor las necesidades de sus clientes mientras aumenta las ganancias. Ayuda a comprender mejor a sus clientes, conocer los grupos dentro de la base de clientes y personalizar su enfoque para maximizar las ventas

De esta forma no se desperdiciaran recursos en segmentos de clientes no tan valiosos.

¡Gracias por leernos!

Nos vemos en la siguiente guía

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